Lance Privacy Policy

Published on December 3, 2020

Introductory provisions

Lance Glasses SRL, with its principal office at 7 General Gheorghe Manu, 010442 Bucharest, Romania (referred to as “The Company”, “Lance Glasses” or “we” hereinafter), (hereinafter “Lance Glasses”, “we” or “us”) is a company that treats all the matters related to personal data with utter respect and integrity. Our full commitment to safeguarding your privacy, and the privacy of our website, represents a particularly high priority for our company. 

We hereby state that we have taken all the necessary technical steps and measures to provide you with the highest security available, so you can have a clear and informed experience, throughout your interactions with our website and services.

As a Visitor or a User, you hereby agree and accept that the use of our website is not possible without any indication of personal data.


In this section we explain what terms will be used, inter alia, within the document:

Personal Data – means any type of information about a physical person, whose

particularities can lead to its identification, directly or indirectly. Examples: name, address, any identification number, political orientation, sexual orientation, email address, location information, IP address, cookie information, etc.

Data Subject – means any identified or identifiable natural person, whose personal data is collected and processed by us.

Processing – means an operation performed on personal data. Examples: collection, encryption, structuring, recording, organization, storage, etc.

Restriction of processing – is the marking of stored personal data with the aim of limiting their processing in the future.

Profiling – means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person.

• Data Controller – is the natural or legal person, public authority, agency or other body, which determines the purposes and means of the processing of personal data;

• Processor – means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

• Recipient – means a natural or a legal person, be they public authority, a company, an agency or another body, to which the personal data are disclosed.

• Third party – means a natural or legal person, public authority, agency or body other than the ones above, who, under the direct authority of the controller or processor, are authorized to process personal data.

Consent – means any informed, specific, unambiguous and freely given indication of acceptance to the processing of personal data.



The processing of personal data will be in line with these main international legislations:

• General Data Protection Regulation (GDPR), applicable in Europe;

• California Consumer Privacy Act (2018) and Privacy Act U.S.C. 552a (Privacy Act of USA);

By this Privacy Policy we clearly explain:


1) What Personal Data we collect and why we collect it;
2) How we use Personal Data;
3) Who we share Personal Data with;
4) The choices we offer, including how to access, update, and remove Personal Data; 

Lance Glasses collects, stores, uses and discloses certain information when the visitors use our website. As a data controller and data processor, we have undertaken to implement a series of technical, structural and organizational measures in order to ensure the best protection of personal data processed through our website.

Our website incorporates a full set of privacy controls which determine the way we will process your personal data.

In your relationship with us through the website, controller, for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection, is: 

Lance Glasses SRL, with its principal office at 7 General Gheorghe Manu, 010442 Bucharest, Romania (referred to as “The Company”, “Lance Glasses” or “we” hereinafter)

This Policy does not apply to other companies’ or organizations’ websites to which we may link to or may link to us. You should carefully review the privacy policies of those sites in order to determine how they treat your personal information. 

In case you do not agree to our Privacy Policy, you will be requested to exit, and to not access our website and/or use our services. 

Your privacy is really important to us, so whether you’re new to Lance Glasses or a long-time user, please take the time to get to know our practices. 

Use Cases 


This section presents the use case(s) set out in this Privacy Policy which will apply to you: 

Website Visitor

You are a “Website Visitor” every time you visit our website We use your information for our own statistical purposes, primarily with the purpose of improving the visitor experience and thus to be able to provide you with more relevant content. 


You become a “User” when you create an account on our website. The purpose of the account registration is to buy one of our products. In case you are a User, our primary purpose is providing the products and its complementary services to you.

Types of Personal Data we collect


a) Personal Information

Upon registering of an Account, we will be requested to voluntarily provide certain pieces of personal information. Personal information includes (but is not limited to) the following categories of information: first and last name, physical address, gender, contact number, email or other contact information we may deem necessary. You are requested to not supply any other person’s personal data to us.

Questions or comments submitted by Visitors may also be regarded as Personal information.

b) Non-Personal Information

As previously stated, we may collect and track statistical information about your visits on our website, about your behavior on the website, including the domain name and the name of the web page from which you have accessed our website, the time spent on each of our web pages, the IP address, operating system and platform, information searched for or requested for, and other relevant statistics. If you send Lance Glasses a message, it can be stored and processed in order to compile statistical information, to improve our services and support, or to get in touch with you. 

Upon acquisition of our products, we will ask for your personal information included in the Account. In addition, we will ask you to provide us with secure payment data, which will be used for processing the order. We do not collect and store the payment data, such data being collected and processed exclusively by the payment processor. Under the circumstances, we have no way of storing credit/debit cards details, and we have no way of selling, sharing, renting or leasing such data to any third parties. However, we cannot guarantee the security of any information that is disclosed online.

Purpose of collection


To fulfill our commercial purpose.

Our commercial purpose is provision of provision of eyeglasses and complementary services, and the new rules of personal data protection (GDPR, CCPA, etc.) are part of this context.

To improve our services.

As previously stated, statistical data helps us improve our services and your experience with us. So, because we want to offer you the best online experience, we collect and use certain information about your behavior and preferences when using the website.

To improve your marketing activity

In case you opted for our Newsletter, we want to keep you informed about the best offers for the products you may be interested in. With this purpose in mind, we may send you any type of message (such as: email / SMS / phone / mobile push / web push / etc.) containing general and thematic information about products or services, information on offers or promotions, as well as other commercial communications.

To defend our legitimate interests

Our legitimate interest may include:
▪ measures to protect the website and platform Visitors and Users against cyber-attacks;
▪ measures to prevent and detect fraud attempts;
▪ transmission of information to the competent public authorities;
▪ other risk management measures.

We therefore commit ourselves:

▪ to protect the privacy of your data, which is a top priority for our company’s management;

▪ to use this data for the sole purpose of providing you with a personalized experience on our website as well as on the online platforms that we promote our products and services (Facebook and Google, etc.).

“Automatically Collected” Information:


We are collecting a series of general data by automated means. This general data is stored in our server log files. 

Collected may be:

▪ the ISP, 

the operating system used by the accessing system

▪ the website from which an accessing system reaches our website (so-called referrers)

▪ the sub-website

▪ the date and time of access to the website

▪ an Internet Protocol address (IP address)

▪ screen Resolution

▪ locale Preferences

▪ web page visited before you came to our website

▪ information you search for on our website

▪ date and time stamps associated with transactions 

▪ system configuration information and other interactions with the website.

▪ social networking information (if we are provided with access to your account on social network connection services);

▪ any other similar data and information that may be used in the event of attacks on our information technology systems. 

When using this data, we are not able to not draw any conclusions about you in person, or to identify you with certainty. We rather use this information to correctly deliver the content of our website, to optimize the content, to ensure the long-term viability of our information, and last but not least to protect ourselves against data breaches and to provide law enforcement authorities with the information necessary for criminal prosecution in case of cyber-attacks; 

Data Retention and Data Deletion


We retain the personal data collected for clearly stated periods, as follows:

▪ for as long as the Accounts are active;

▪ for as long as the email address is active on our mailing list;

▪ otherwise for a limited period of time, the retention term being based on the 2-year criteria after your last interaction with us, or after your relationship with us is ended by either of the parties. 

Server locations 


All Personal Data that is collected through the use of the website is hosted by Godaddy, Mailchimp and Sendgrid. 

Use and Disclosure of personal data to others


We do not rent or sell your information to third parties outside of Lance Glasses without your consent. We may share your information, be it personal or non-personal, with third-party organizations that help us provide you with the services, but only as far as is reasonably necessary. 

Compliance with Laws and Law Enforcement Requests: We may disclose to parties outside Lance Glasses, files stored in our database and personal data about you that we collect when we have a good faith belief that disclosure is reasonably necessary to (a) comply with a law, regulation or compulsory legal request; or (b) to protect Lance Glasses intellectual property rights. If we provide your files to a law enforcement agency as set forth above, we will remove Lance Glasses encryption from the files before providing them to law enforcement.

In the situation in which we are involved in a merger, an acquisition, or even a sale of all or a portion of our assets, your personal data may be transferred as part of that transaction. Under such circumstances, we will make sure we will notify you of any change in control or use of your personal data. 

In addition, we may access and share your information with the authorities, if we deem in good faith that this is necessary to: detect and prevent frauds, scams and other illegal activities. This is to protect ourselves, you and other people 

Behavioral advertising


We may provide you with targeted advertisements or marketing communications that may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative ’s ( “NAI ” ) educational page at

You can always opt out of targeted advertising by visiting the following links:




If you subscribed to our newsletter, you can also unsubscribe by clicking the correspondent button on our emails. For information on how our advertising partners allow you to opt out of receiving ads based on your web browsing history, please visit: 

Links to Other Websites 


Our website may, contain links to and from the Platforms of advertisers and affiliates, from time to time. The fact that Lance Glasses links to a website is not an endorsement, authorization or representation of Lance Glasses affiliation with that third party. Lance Glasses does not exercise control over third party websites. These websites may place their own cookies or other files on the User’s device. If you follow a link to any of these third-party websites, you do so at his own risk, and you are bound to submit to their own privacy policies. Under such circumstances, you waive any claim against Lance Glasses for any responsibility or liability for these policies. 

Personal Data Breaches


We will notify the relevant Personal Data Breaches to competent authorities and/or affected Data Subjects as soon as possible after we become aware of any Personal Data Breach affecting any Personal Data. 

Data Subject Requests


In case Data Subjects are seeking to exercise their rights under any data protection law with respect to Personal Data (including access, rectification, restriction, deletion or portability of Personal Data, as applicable), we have implemented all the technical measures to respond to such request legally and in a timely manner. If such request is made directly to a sub-processor, it will promptly inform Controller and will advise Data Subjects to submit their request to the Controller. The controller shall be solely responsible for responding to any Data Subjects’ requests. The controller shall reimburse sub-processor for any potential costs arising from this assistance. 

Privacy of minors


Given the nature of our business, we do not collect information from Users under the age of 16 only with parental consent. In case we find out that we have collected personal information from a person under 16 years of age without parental consent, we will make sure to delete the information immediately. If you believe we have any information about a child under the age of 16, without parental consent, please contact us. 

Cookies and Tracking Technologies


We use cookies technologies in order to improve your experience while visiting our website. Wherever the case, we use a cookie control system (Cookie Popup Message) allowing you on your first visit to the website to permit or block the use of certain cookies categories on your device. This Cookie Popup Message complies with all the recent legislation updated requirements in order to obtain explicit consent. 

The majority of cookies contain a cookie ID, which basically represents a unique identifier of the cookie. Navigating without the use of certain cookies is impossible. The single purpose of the basic cookies is for Lance Glasses to provide your visiting the website or using our services with a more user-friendly experience. This would not be possible without the use of a certain cookie setting, but those cookies do not render you as an identifiable person, when navigating on our website. 

By using cookies, we are also able to provide you with optimized information and offers. Certain cookie categories allow us to recognize our website’s Visitors and Users. The purpose is to make it easier for Data Subjects to use our website, e.g. they do not have to enter access data each time the website is accessed. Such cookies are stored locally, on the Data Subject’s computer system. You can also, at any time, instruct your browser, by accessing its settings and changing its options, to stop accepting cookies or to prompt you before accepting a cookie from our websites. Warning: if you do not accept cookies, you may not be able to use our website correctly and at its full potential. 

Strictly necessary cookies

These are the essential cookies. They enable you to move around the website and use its features. Without these cookies you do not have the possibility to use a whole series of services, such as account creation, etc. 

Product cookies

These cookies help us make our website work as efficiently as possible. Usually such cookies remember your login details, your settings, your preferences and they also serve the purpose of administering your subscription. 

Performance cookies

These are statistical cookies, and they collect information about your behavior on the website, for example, which pages you go to most often. As previously stated, these cookies do not gather the information that lead to your identification. All information these cookies collect is anonymous and their purpose is to improve how our website works. 

Analytics and Functionality cookies

This type of cookies anonymously remembers your device type (computer, mobile, etc.) or the choices you make (username, language, or the region you are in) when you visit our website. These cookies can also be used to remember changes you have made to text size, font and other parts of pages. They keep track of browsing patterns and build up a profile based on which we may target advertisements to you, if you accepted the receival of our promotional newsletter.

Targeting cookies 

Obviously, these cookies are used to deliver advertisements that are more relevant to you and your interests, if you accepted our newsletter and promotions. They also have a functional side, regarding their capability to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. 

Third party cookies 

In the event you will come across such cookies when navigating on our website, these are advertising and analytics cookies placed by, or on behalf of, independent advertisers who are advertising on our site. Such cookies are anonymous, so they cannot identify individuals. They are used for statistical analysis by allowing the advertiser to count how many people have seen their advertisement or have seen it more than once. 

Disabling Cookies

If you would like to restrict the use of cookies you can control this in your Internet browser. You can disable cookies by adjusting the settings on your browser of choice. 

Data Processor


We may use, when necessary, third-party data Processors in order to process your information on our behalf. Such Processors may be:

Service Providers – we may collaborate with companies and individuals to facilitate our Services, to perform service-related services. These third parties may be permitted access to your personal data only to perform these tasks on our behalf. We have taken all the legal steps in order to ensure they will not disclose or use your personal data for any other purpose.

Communications – We may use your personal data to contact you with newsletters, marketing or promotional materials.

Payment Provider – We will use third-party payment providers which will processes all payments you may make to us by collecting any relevant data directly from you. We do not store such data. 

Data Quality


Generally, it is in your legal obligation to keeping your personal data accurate and up to date.

Data Security


We have taken all the reasonable steps to keep your personal data secure and encrypted at all times, in accordance with the legal obligations. We have also taken the measures to protect your personal data from unauthorized access, misuse, modification, loss or disclosure. While we will

endeavor to take all reasonable and appropriate steps to keep secure any information which we hold about you and prevent unauthorized access, you acknowledge that the internet is not 100% secure and that we cannot provide any absolute assurance regarding the security of your personal information. We will not be liable in any way in relation to any breach of security or unintended loss or disclosure of information due to the website being linked to the internet.  

Opting out from Communications


If you receive emails from us, you may unsubscribe at any time by following the instructions contained within the email or by sending an email. Please note that you may still receive important administrative messages from us regarding our services. 

Sensitive Information


We do not collect information that is considered sensitive from a legal stand point.



You hereby authorize us to exchange and share all personal and non-personal data, across borders and from your country and jurisdiction to any other countries and jurisdictions across the world, with any agent/third party service provider, as may be required to provide Services to you or as may be required by law, and shall not hold us liable for use or disclosure of this information. 

Your rights


This is a list of your legal rights pertaining to your personal data. Your principal rights under data protection law are:

a) the right to access;

b) the right to rectification;

c) the right to erasure;

d) the right to restrict processing;

e) the right to object to processing;

f) the right to data portability;

g) the right to complain to a supervisory authority; and

h) the right to withdraw consent. 

a) You have the right to confirmation as to whether or not we process your personal data. In case we do, you have access to your personal data, and also certain additional information. Additional information includes: details of the purposes of the processing, categories of personal data collected and eventual recipients of your personal data. We are able to supply you, upon request, with a copy of your personal data. 

b) You have the right update or rectify your personal data, and also to have any incomplete personal data about you completed.

c) Under certain circumstances, you have the right to request the erasure of your personal data. Such circumstances include: the personal data is no longer necessary to be stored by us, you withdraw your consent to processing, etc. However, there are exceptions to the right to erasure, such as: for compliance with the law, or for the exercise or defense of legal claims.

d) In some circumstances, you have the right to restrict the processing of your personal data. For example: you contest the accuracy of the personal data, you consider that the processing is unlawful, etc. In case processing has been restricted on this basis, we may continue to store your personal data, anyway, but we may not process it without your express consent, or for the exercise or defense of legal claims, or for reasons of important public interest.

e) You have the right to object to our processing of your personal data to the extent that the legal basis for the processing is that the processing is necessary for the performance of a task carried out in the public interest, or the purposes of a legitimate interest. If the objection is grounded, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights, and freedoms. 

f) You have the right to transfer your personal data from us (as controller) to another organization, in the context of digital personal data and automated processing. This right is complementary to the right of access, stated at letter a).

g) If you consider that processing of your personal data infringes on any of your right or the data protection laws, you have a legal right to lodge a complaint with a supervisory authority. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.

h) Provided that the legal basis for our processing of your personal data is consent, you have the right, at any time, to withdraw your consent. It should be noted, though, that withdrawal of consent will not affect the lawfulness of data processing before the withdrawal. 

US Privacy Rights


For US resident we have decided to relate to the most advanced piece of legislation, which is California Consumer Privacy Act of 2018 (“CCPA”), effective January 1, 2020. Under the circumstance, in addition to the rights already provided for above, in case you are a US resident or citizen, you have the right to request information regarding whether we share certain categories of your personal data with third parties, for the third parties’ direct marketing purposes. If it is the case, you may receive the following information: 

a) the categories of information we disclosed to third parties for the third parties’ direct marketing purposes during the preceding calendar year; and

b) the names and addresses of third parties that received such information, or if the nature of their business cannot be determined from the name, then examples of the products or services marketed.

US residents have certain rights in relation to their personal information, subject to limited exceptions, as follows: 

▪ Lance Glasses will not discriminate against those who exercise their rights. Specifically, upon any exercise of your rights, we hereby state that we will not deny you services, we will not charge you different prices for our services and we will not provide you a different level or quality of services.

▪ To the extent we sell your personal data to third party collaborators, you have the right to request information about: (i) the categories of your personal data that we sold, and (ii) the categories of third parties to whom your personal data was sold. You have the right to restrict us from selling your personal data. Even so, Lance Glasses does not sell your personal data in its ordinary course of business, and undertakes to never sell your personal data without your explicit and prior consent. 

▪ You may designate an authorized agent to make request to access or delete on your behalf. We will only respond to your authorized agent’s request if they submit proof that they are registered to be able to act on your behalf, or submit evidence you have provided them with power of attorney. We will deny any requests from authorized agents who do not submit such proof, or who are unable to verify their identity.

You can exercise your rights by contacting us via email. 

Complaints Resolution


We are committed to providing you with a fair and responsive system for handling and resolving complaints remitted directly to us. Your complaint will be handled efficiently. Any time you wish to lodge a complaint in respect of the handling, use or disclosure of your personal information by us, you may do so by contacting us at: 



We may update this Privacy Policy from time to time by publishing the updated version (or the updated section) on our website. We kindly request you to check this page occasionally, in order to ensure you agree with any changes and updates. 

We may also notify you of significant changes to this Privacy Policy by email, as a website notice or through the private messaging system. 

  • No products in the cart.